Digital marketing encompasses all online efforts to promote a business, product, or service. It includes channels like search engines, social media, email, websites, and paid advertising to connect with current and prospective customers.

Digital marketing helps businesses reach a wider, more targeted audience, increase brand awareness, generate leads, and boost sales in a cost-effective way compared to traditional marketing.

Traditional marketing relies on offline channels such as print, TV, and radio. Digital marketing utilizes online channels—allowing for precise targeting, real-time analytics, and greater adaptability at lower costs.

A digital marketing consultant develops and implements tailored online strategies to promote your business, improve your online presence, increase engagement, and drive conversions through platforms like SEO, social media, paid ads, and content marketing.